Wholesale Sports Outdoor Outfitters SAP hybris Commerce Implementation Results

Case studies

WMS

Wholesale Sports Outdoor Outfitters SAP hybris Commerce Implementation Results

Case study showing how Wholesale Sports replaced its outdated e-commerce platform with SAP hybris Commerce, achieving 40.3% online sales growth and 11.8% higher conversion rates.

Published

June 4, 2026

Read time

3 min read

Source

SAP

This 2015 SAP case study details the eight-month deployment of SAP hybris Commerce at Wholesale Sports Outdoor Outfitters, a Canadian wholesale distributor with 13 stores and $110M revenue. The project replaced an aging open-source platform, migrated 30,000 customer profiles and 50,000 SKUs, and added custom firearm license verification. Results included 40.3% year-over-year online sales growth, 11.8% conversion rate increase, 11.5% lower bounce rates, and 60% reduction in marketing spend after retiring mail-order catalogs.

Key takeaways

40.3% increase in online sales within first three months post-launch

11.8% improvement in conversion rates and 11.5% reduction in bounce rates

60% reduction in marketing spend after retiring mail-order catalog operations

Successful migration of 30,000 customer profiles and 50,000 SKUs in eight months

Custom backend integration for firearm license verification and shipping compliance

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

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