Wholesale Sports Outdoor Outfitters SAP hybris Commerce Implementation Results
Case study showing how Wholesale Sports replaced its outdated e-commerce platform with SAP hybris Commerce, achieving 40.3% online sales growth and 11.8% higher conversion rates.
This 2015 SAP case study details the eight-month deployment of SAP hybris Commerce at Wholesale Sports Outdoor Outfitters, a Canadian wholesale distributor with 13 stores and $110M revenue. The project replaced an aging open-source platform, migrated 30,000 customer profiles and 50,000 SKUs, and added custom firearm license verification. Results included 40.3% year-over-year online sales growth, 11.8% conversion rate increase, 11.5% lower bounce rates, and 60% reduction in marketing spend after retiring mail-order catalogs.
40.3% increase in online sales within first three months post-launch
11.8% improvement in conversion rates and 11.5% reduction in bounce rates
60% reduction in marketing spend after retiring mail-order catalog operations
Successful migration of 30,000 customer profiles and 50,000 SKUs in eight months
Custom backend integration for firearm license verification and shipping compliance
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