WD-40 Company France: 3DEXPERIENCE Perfect Shelf Merchandising Case Study

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WD-40 Company France: 3DEXPERIENCE Perfect Shelf Merchandising Case Study

Case study showing how WD-40 France used Dassault Systèmes Perfect Shelf on the 3DEXPERIENCE platform to create visual 3D planograms and improve retailer collaboration across Europe.

Published

June 4, 2026

Read time

3 min read

Source

WD-40 Company France implemented the cloud-based Perfect Shelf solution to replace limited 2D category management tools. The platform enables creation of realistic 3D store environments with aisles, shelves, lighting, and signage that can be tailored to each retailer's layout. Sales teams use tablets to present immersive planograms on-site, convert files between systems, and model virtual shoppers. Cloud collaboration allows European teams to share merchandising strategies and accelerate adoption of new products.

Key takeaways

3D planograms improve retailer comprehension versus traditional 2D black-and-white layouts

Cloud deployment eliminates infrastructure costs and enables remote access across European subsidiaries

Planogram conversion features support interoperability with third-party retailer software

Virtual shopper modeling helps validate merchandising layouts before physical rollout

On-site tablet presentations reduce setup time and speed retailer buy-in

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

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