Vanity Fair Brands European WMS Implementation Case Study

Case studies

WMS

Vanity Fair Brands European WMS Implementation Case Study

Case study of Vanity Fair Brands replacing legacy WMS with Manhattan Associates solutions to consolidate operations, improve inventory accuracy, and increase order fulfillment productivity.

Published

June 4, 2026

Read time

3 min read

Source

Manhattan Associates

Vanity Fair Brands, a Fruit of the Loom subsidiary, implemented Manhattan Associates Warehouse Management, Slotting Optimisation, and Supply Chain Intelligence to modernise its Barcelona distribution centre. The project addressed legacy system limitations, rising volumes from Asian sourcing, and new distribution channels. Results included single-site consolidation, multi-order voice picking, slotting-driven space optimisation for 20,000 SKUs, and paperless customer support processes.

Key takeaways

Legacy WMS replaced to handle higher volumes and new channels without custom coding

Multi-order voice picking raised productivity by reducing travel time between picks

Slotting Optimisation maximised existing DC space for 20,000 SKUs and 12,000 locations

Supply Chain Intelligence enabled paperless returns, QC, labelling and transport tasks

Implementation completed on time and budget ahead of peak Christmas season

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

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