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United Biscuits McVitie’s Oven Control Automation Case Study

Case study of ICONICS GENESIS32 automating oven control at McVitie’s Tollcross plant using operator-derived rules for biscuit quality.

Published
June 4, 2026
Read time
3 min read
Source

United Biscuits implemented ICONICS GENESIS32 at its McVitie’s plant in Glasgow to automate multi-zone oven control on a Rich Tea biscuit line. Experienced operator knowledge was converted into rules executed automatically by GENESIS32 modules including DataWorX32, GraphWorX32, and ScriptWorX32. The system adjusts burner temperatures based on real-time biscuit quality feedback, replacing manual control while maintaining product standards.

Key takeaways

Operator expertise captured into rule-based oven control logic

GENESIS32 modules handle data acquisition, HMI, and PLC scripting

Line efficiency improved 2.5% with consistent biscuit quality

Recipe rules protected by password and product-specific selection

System adopted as standard HMI/SCADA across UK and European sites

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration