Tripling Online Wine Sales with SAP Hybris Commerce at Nicolas

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Tripling Online Wine Sales with SAP Hybris Commerce at Nicolas

Case study on how Établissements Nicolas deployed SAP Hybris Commerce and Product Content Management to centralize product data and launch an omnichannel wine retail site.

Published

June 4, 2026

Read time

3 min read

Source

French wine retailer Établissements Nicolas implemented SAP Hybris Commerce and Product Content Management with partner Altima to manage over 1,500 wine, champagne, and spirits SKUs. The project delivered a central product database, e-reservation, click-and-collect, and a responsive online store. Results included a 15 percent rise in site visits within six months and 20 percent of online orders placed via e-reservation.

Key takeaways

Centralized product content management improved employee recommendations and customer education

E-reservation functionality captured 20 percent of online orders within seven months

Click-and-collect and three-hour express delivery options increased order flexibility

Responsive site design drove a 15 percent increase in website visits

Nine-month implementation enabled rapid omnichannel expansion

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

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