Traidcraft Implements Maginus eCommerce and OMS for Multichannel Growth

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Traidcraft Implements Maginus eCommerce and OMS for Multichannel Growth

Case study of Traidcraft deploying Maginus eCommerce integrated with OMS to manage B2B and B2C orders across web, mail order, and retail channels.

Published

June 4, 2026

Read time

3 min read

Source

Traidcraft, the UK's leading fair trade organization, replaced its legacy webstore with the Maginus eCommerce solution tightly integrated to its existing Maginus OMS. The platform provides a single repository for product, customer, and promotion data, enabling real-time order processing and unified B2B/B2C experiences. Content management, SEO tagging, Google Analytics integration, and improved merchandising tools allowed Traidcraft to increase web traffic, conversion, and revenue while reducing reliance on external developers.

Key takeaways

Centralized product, customer, and promotion data across B2B and B2C channels

Real-time order visibility and processing through Maginus OMS integration

In-house content management enabling rapid site updates without IT support

SEO optimization and Google Analytics tagging driving 22% visitor growth

Merchandising features such as related products and clearance stock boosting conversion

Market overview

SCR methodology note

Vendor landscape

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Implementation considerations

Important consideration

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