Toshiba Europe Supply Chain Planning Transformation with RapidResponse

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Toshiba Europe Supply Chain Planning Transformation with RapidResponse

Case study of Toshiba Europe replacing Excel-based PSI processes with Kinaxis RapidResponse for demand-supply alignment across EMEA distribution sites.

Published

June 4, 2026

Read time

3 min read

Source

Kinaxis

Toshiba Europe GmbH manages purchasing, sales, and inventory for mobile PCs across multiple EMEA sales regions while consolidating results for Tokyo headquarters. The organization replaced fragmented Excel worksheets with RapidResponse to consolidate demand data, run real-time supply planning scenarios, and improve forecast accuracy at the sales territory level. Implementation took under five months and integrated with existing Oracle ERP systems.

Key takeaways

Excel-based PSI processes could not scale with SKU growth and data volume in the EMEA PC market

RapidResponse enabled real-time consolidation of demand from multiple regional sources

PSI analysis shifted from sales organization to sales territory level, improving forecast accuracy

Non-value-adding manual steps were removed and data integrity increased

Deployment completed in under five months with minimal training due to Excel-like interface

Market overview

SCR methodology note

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Implementation considerations

Important consideration

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