Tipp24.com: Improving Marketing Campaign Performance with SAP InfiniteInsight
Case study showing how Tipp24.com used SAP InfiniteInsight predictive analytics to raise marketing targeting accuracy by 300% and cut model deployment time from weeks to days.
Tipp24.com, a European online lottery intermediary, implemented SAP InfiniteInsight to analyze customer behavior across channels. The solution enabled more precise segmentation, reduced target audience sizes by 25%, and supported proactive churn reduction. Analytics team productivity rose sharply as model build times dropped from weeks to days.
Targeting accuracy improved 300% for weekly, monthly, and permanent lottery offers
Target audience size reduced 25% per campaign through precise predictive modeling
Model build and deployment time cut from weeks to days, boosting analyst productivity
Predictive models identified high-value customers and customers at risk of churn
Campaigns optimized across telephone, direct mail, and email channels
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