The Entertainer Scales Holiday Fulfilment with Manhattan SCALE WMS

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WMS

The Entertainer Scales Holiday Fulfilment with Manhattan SCALE WMS

Case study showing how The Entertainer used Manhattan SCALE to manage seasonal order peaks across stores and online channels with improved picking accuracy and delivery speed.

Published

June 4, 2026

Read time

3 min read

Source

Manhattan Associates

The Entertainer, a UK toy retailer with 47 stores and a growing e-commerce operation, replaced its legacy WMS with Manhattan SCALE to handle rapid business growth and extreme seasonal volume swings. The system supported dual picking workflows for store replenishment and direct-to-consumer orders, then enabled a second warehouse dedicated to online fulfilment. Results included higher picking accuracy, faster order cycle times, and the ability to process Christmas peaks without service disruption.

Key takeaways

Implemented Manhattan SCALE mid-peak season and still met all Christmas order commitments

Supported separate picking configurations for store replenishment and direct online orders

Enabled second DC dedicated to toyshop.com, removing capacity constraints on online growth

Improved picking accuracy, order cycle time, and integration with existing systems

Internal team completed second warehouse rollout after initial vendor-supported implementation

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

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