Tama Case Study: Real-Time Visibility for Supply Chain Cost Savings

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SCP

Tama Case Study: Real-Time Visibility for Supply Chain Cost Savings

Case study shows how agricultural manufacturer Tama used FourKites visibility to cut accessorial fees, reduce stockouts, and improve customer service during COVID disruptions.

Published

June 4, 2026

Read time

3 min read

Source

Tama, a global crop baling products manufacturer, faced severe delivery uncertainty during the COVID supply chain crisis. The company implemented real-time shipment tracking across ocean, inbound, and outbound lanes. Visibility data enabled proactive rerouting, accurate customer ETAs, and automated status reporting. Results included lower late fees, fewer stockouts, and competitive differentiation through reliable delivery commitments.

Key takeaways

Real-time ETAs reduced accessorial fees by enabling reroutes before delays escalated

Automated shipment updates lowered stockouts by improving reseller inventory planning

Single-pane visibility eliminated data silos and improved cross-functional decision speed

Color-coded alerts allowed teams to identify late shipments immediately

Premium service messaging helped Tama win new customers over competitors

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

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