Success in an Omni-Channel World: Meeting Anytime & Anywhere Requirements
Outlines three steps for omni-channel success: define customer experience, account for inventory, and execute with automated fulfillment technology.
This white paper examines the operational challenges retailers face when supporting omni-channel fulfillment, including order costs, margin pressure, SKU proliferation, processing speed, and inventory visibility. It presents a structured approach of Define, Account, and Execute, supported by ERP or distributed order management systems and automated fulfillment solutions. Real-world design variations such as dedicated e-commerce DCs, multi-channel facilities, consolidated operations, and modular low-volume systems are also described.
Define customer experience requirements across all channels before designing fulfillment processes.
Maintain accurate, real-time inventory visibility across stores, DCs, and the broader network.
Deploy ERP or DOM systems to determine optimal sourcing and fulfillment paths for each order.
Use automated order fulfillment technology to achieve required speed, accuracy, and cost efficiency.
Select fulfillment network design based on volume, inventory differences, and peak timing across channels.
Market overview
Vendor landscape
Leaders
Implementation considerations
Want deeper analysis on vendors?
Related research
Research
Vendors
Company