Southern Tire Mart Fleet Telematics and Safety Case Study

Case studies

TMS

Southern Tire Mart Fleet Telematics and Safety Case Study

Case study of Southern Tire Mart's switch to Azuga for fleet tracking, driver safety scoring, and AI dashcam integration across 2,000 vehicles.

Published

June 4, 2026

Read time

3 min read

Source

Southern Tire Mart replaced a degrading telematics provider with Azuga to improve tracking accuracy, ease of use, and support consistency. The phased rollout covered nearly 2,000 vehicles across 100+ U.S. stores. Key outcomes include daily safety metric monitoring, custom reporting, fuel card integration, and dual-facing AI-SafetyCam deployment that reduced frivolous lawsuits and improved driver behavior.

Key takeaways

Phased implementation minimized fleet downtime during provider switch

Driver scoring and 90 mph alerts enable targeted coaching and owner visibility

Custom reports and fuel card integration support operational optimization

AI-SafetyCam exonerates drivers and reduces insurance and legal costs

Dedicated, long-term customer success manager improves platform adoption

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

Vendors mentioned in this report

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