Snow Peak Retail Transformation with SAP S/4HANA Enterprise Management

Case studies

WMS

Snow Peak Retail Transformation with SAP S/4HANA Enterprise Management

Case study showing how Snow Peak unified customer, inventory, and sales data using SAP S/4HANA, Hybris, and predictive analytics to improve product suggestions and reduce stockouts.

Published

June 4, 2026

Read time

3 min read

Source

SAP

Outdoor retailer Snow Peak replaced fragmented Excel and legacy ERP processes with SAP S/4HANA Enterprise Management, SAP Hybris Commerce, SAP Hybris Marketing, and SAP BusinessObjects Predictive Analytics. The integrated platform centralized customer buying histories, enabled real-time inventory visibility, and supported targeted promotions and event planning. Staff gained shared access to previously siloed knowledge, leading to higher sales, fewer out-of-stock situations, and stronger customer loyalty through personalized recommendations.

Key takeaways

Unified ERP, commerce, and analytics on SAP HANA to replace Excel and legacy systems

Real-time customer buying data enabled personalized product suggestions and points program management

Integrated demand and supply visibility reduced out-of-stock incidents and improved inventory optimization

Shared access to sales and customer insights increased staff productivity and cross-store sales

Foundation established for mobile enablement and future category expansion

Market overview

SCR methodology note

Vendor landscape

Leaders

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Important consideration

Original Source

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