Silhouette Case Study: Mobile OMS for Sales Productivity

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Silhouette Case Study: Mobile OMS for Sales Productivity

Eyewear manufacturer Silhouette replaced paper orders with Handshake Rep and Hub to cut post-call data entry and give reps real-time customer data on iPads.

Published

June 4, 2026

Read time

3 min read

Source

Silhouette International processes over four million order lines annually through independent opticians worldwide. After implementing Handshake mobile order entry in 2011, sales reps eliminated up to three hours of daily manual entry and gained instant access to order history, product intelligence, and customer-specific pricing. Sales managers now track orders in real time, enforce process compliance, and coach reps on product presentation during active selling cycles.

Key takeaways

Mobile order entry eliminated up to three hours of daily manual data entry per rep

Real-time order visibility allows managers to correct process errors before shipment

Reps access customer order history and pricing on iPads during appointments

Time saved shifts rep focus from order writing to strategic account development

Digital coaching tools enable managers to review rep activity and product presentation live

Market overview

SCR methodology note

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