Case studies
TMS

Sietsema Farms Fleet Tracking Case Study: Safety and Productivity Gains

Case study showing how Sietsema Farms used Azuga fleet tracking to cut speeding, hard braking, and time card abuse while improving route efficiency.

Published
June 4, 2026
Read time
3 min read
Source

Sietsema Farms implemented Azuga telematics across its Michigan operations to monitor driver behavior, geofence activity, idling, and fueling events. Real-time data enabled accurate timesheets, reduced incident rates within six months, and supported a driver rewards program based on transparent scorecards. The solution integrated with existing farm systems and performed reliably in winter conditions.

Key takeaways

Real-time telematics reduced speeding and hard braking within six months

Driver scorecards and rewards program improved coaching conversations

Geofence and route data increased delivery productivity in winter conditions

Activity monitoring eliminated time card abuse through verified stop data

Integration with existing farm software supported rapid deployment

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration