Shopin Retail: O2O Integration with SAP for Retail in China

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Shopin Retail: O2O Integration with SAP for Retail in China

Case study on Shopin Retail's implementation of SAP for Retail to unify online, mobile, and in-store channels with real-time inventory and centralized operations.

Published

June 4, 2026

Read time

3 min read

Source

SAP

Shopin Retail Development Co. Ltd, a leading Chinese department store chain, deployed SAP for Retail solutions to integrate management of brick-and-mortar stores, e-commerce, and WeChat mobile channels. The project delivered single-product management, real-time inventory visibility, and consistent pricing across all channels. SAP Merchandise and Assortment Planning, SAP ERP, SAP BW, and SAP ONE Service enabled process standardization and reduced operational costs.

Key takeaways

Unified online-to-offline (O2O) operations across 10 stores and multiple digital channels

Real-time inventory visibility and automatic cross-channel product allocation

Centralized pricing, ordering, and assortment planning with SAP Merchandise and Assortment Planning

44 business processes improved by integrating over 20 SAP and non-SAP systems

Reduced IT maintenance costs through standardized back-end platform and SAP ONE Service

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

Vendors mentioned in this report

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