Severstal E-Commerce Platform Implementation with SAP Hybris

Case studies

WMS

Severstal E-Commerce Platform Implementation with SAP Hybris

Case study of how Russia's largest steel producer deployed SAP Hybris Commerce to digitize customer ordering and expand sales channels.

Published

June 4, 2026

Read time

3 min read

Source

SAP

PAO Severstal implemented SAP Hybris Commerce with SAP Digital Business Services to create a unified online ordering platform for steel products. The solution integrated with existing SAP ERP and CRM systems, enabling 24/7 customer access, online auctions, and stock-based ordering. Within ten months the platform processed one million tons of orders and reached 50 percent adoption among customers at the main Cherepovets plant.

Key takeaways

SAP Hybris Commerce enabled new digital sales channels including online auctions and direct stock orders

Integration with SAP ERP and CRM provided unified customer data and order visibility

SAP MaxAttention services supported testing, launch, and ongoing performance monitoring

Platform achieved 50 percent customer adoption and one million tons ordered in first ten months

Success led to plans for geographic expansion and additional product lines

Market overview

SCR methodology note

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