SAP IBP for Sales and Operations at Grünenthal Case Study

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SAP IBP for Sales and Operations at Grünenthal Case Study

Case study of Grünenthal replacing multiple demand planning tools with SAP Integrated Business Planning for sales and operations to create one global platform.

Published

June 4, 2026

Read time

3 min read

Source

SAP

Grünenthal implemented SAP Integrated Business Planning for sales and operations to consolidate fragmented local demand planning applications into a single global platform. The project delivered rapid rollout across 32 countries in under 10 months, high user adoption via a spreadsheet interface, and reduced IT dependency through SaaS architecture. The unified planning environment improved data integrity and freed resources for pharmaceutical research and development.

Key takeaways

Replaced multiple local demand planning tools with one global SAP IBP platform

Achieved rollout across 32 countries in less than 10 months

High user adoption from spreadsheet-based interface and SaaS model

Reduced reliance on internal IT support for planning processes

Created single source of planning data with improved transparency

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

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