SAP Hybris Cloud for Customer Implementation at Behringer GmbH

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SAP Hybris Cloud for Customer Implementation at Behringer GmbH

Case study of Behringer GmbH implementing SAP Hybris Cloud for Customer to manage sales pipeline and customer data across 70 countries.

Published

June 4, 2026

Read time

3 min read

Source

SAP

Behringer GmbH, a German manufacturer of industrial saws with 360 employees, replaced legacy systems with SAP Hybris Cloud for Customer. The implementation centralized lead capture, pipeline visibility, and customer data for field teams operating in 70 countries. Integration with existing SAP ERP enabled transparent processes from trade fair contact through support. The 2-month rollout gave 50 users mobile access and 360-degree customer views.

Key takeaways

Centralized customer data from initial contact through support across 70 countries

Mobile access to ERP and CRM data for field sales teams

Transparent sales pipeline with real-time lead routing and reporting

Seamless integration with existing SAP ERP system

2-month implementation supporting 50 users with full pipeline visibility

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

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