SAP CRM Implementation for Quotation and Order Management at Salzburg AG

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SAP CRM Implementation for Quotation and Order Management at Salzburg AG

Case study on how Salzburg AG deployed SAP CRM to streamline B2B quotation and order processes for 10,000 utility customers.

Published

June 4, 2026

Read time

3 min read

Source

SAP

Utilities provider Salzburg AG implemented SAP CRM with SAP Digital Business Services to replace manual quotation and order workflows. The solution integrated with the existing IS-U billing and logistics systems, enabling faster bid cycles and reduced process complexity. Results include higher sales productivity, quicker response times in a deregulated energy market, and knowledge transfer through structured training and testing support.

Key takeaways

SAP CRM replaced manual bid processes, reducing cycle time from days to hours

Integration with IS-U back-end systems automated quotation, order, and billing workflows

B2B sales team of 40 users now manages 1,500 contracts and offers annually

SAP Pricing and Costing for Utilities improved pricing accuracy for commercial and industrial customers

Knowledge transfer via scoping workshops, on-site training, and remote sessions supported adoption

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

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