Route Planning Implementation by Global Food Manufacturer Case Study

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Route Planning Implementation by Global Food Manufacturer Case Study

Case study of Descartes route planning deployment across 68 vehicles in GCC markets for a $30B food and confectionery manufacturer.

Published

June 4, 2026

Read time

3 min read

Source

This case study details the implementation of Descartes route planning software by a global food and confectionery manufacturer operating in the GCC region. The project addressed declining service levels caused by rapid growth by optimizing delivery routes for 56 vehicles across Dubai and Saudi Arabia distributors. Using multi-level GPS maps and constraint-based optimization, the solution delivered 47% total kilometer savings, 13% more customers served, and 19% more time spent with customers within 1.5 months of rollout.

Key takeaways

Implemented Descartes routing across 68 vehicles in 16 channels over three GCC cities

Achieved 47% total kilometer reduction and nearly 50% lower average route distance

Increased customers served by 13% and customer visit frequency by 11%

Improved time spent with customers by 19% and volumes delivered by 9%

Enabled dynamic route updates using live traffic and new road data

Market overview

SCR methodology note

Vendor landscape

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Important consideration

Original Source

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