Rogue Valley Transit District Uses Ridership Data for Route Optimization

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Rogue Valley Transit District Uses Ridership Data for Route Optimization

Case study showing how RVTD used stop-level APC and schedule adherence data to cut low-ridership segments and improve on-time performance during budget constraints.

Published

June 4, 2026

Read time

3 min read

Source

Rogue Valley Transit District operated 26 buses on 8 fixed routes across seven Oregon communities. Facing funding shortfalls in 2014, planners used Streets ITS passenger data to identify stops with fewer than three daily boardings, allowing removal of the airport stop and shortening one route by 15 minutes. After a 2016 levy passed, the same data guided targeted service expansions and micro-adjustments that improved connections at the main transit hub without increasing operating costs.

Key takeaways

Stop-level APC data identified routes and stops with minimal ridership for targeted cuts

Removing the airport stop reduced cycle time from 45 to 30 minutes, freeing driver hours

Schedule adherence data at time points revealed late arrivals causing missed transfers

Route pattern changes and stop consolidation improved on-time performance by two minutes

Data-driven decisions preserved critical service while avoiding across-the-board expansions

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

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