RIDE Wilson: On-Demand Transit Replacing Fixed Routes in Rural NC
Case study of Wilson, NC replacing fixed-route buses with Via's on-demand microtransit, expanding coverage from 40% to 100% at zero added cost.
In 2020 Wilson, North Carolina replaced its 1960s-era fixed-route bus system with an all on-demand microtransit service operated on the Via platform. Ten wheelchair-accessible vans now provide corner-to-corner coverage across the entire 31-square-mile city. The $1.50 flat fare, phone booking, and targeted outreach increased daily ridership from 55 pandemic lows to more than 300 trips while maintaining the original operating budget.
Fixed-route coverage rose from 40% to 100% of city area without budget increase
Daily ridership grew from 55 to over 300 trips within months of launch
Service includes phone booking and $1.50 flat fare for unbanked and smartphone-free riders
FTA Accelerating Innovative Mobility grant secured to extend operating hours
Microtransit positioned as tool for rural economic development and job access
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