Resort Wear Brand Shifts to Virtual Wholesale with JOOR

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Resort Wear Brand Shifts to Virtual Wholesale with JOOR

Case study shows how an American resort wear brand replaced in-person markets with branded webinars and JOOR order management, achieving 80% compliance and exceeding sales targets.

Published

June 4, 2026

Read time

3 min read

Source

The brand, which sells 85% of its volume to independent specialty retailers, moved from regional showroom events to virtual collection launches during COVID. Branded webinars reached 100 buyers per session while JOOR handled digital ordering with minimal training. Sales teams gained time for individualized curation, analytics improved through simultaneous digital orders, and retailers reported higher efficiency and 100% adoption.

Key takeaways

Virtual webinars replaced in-person markets and reached larger buyer groups

80% order compliance achieved with minimal retailer training on JOOR

Sales exceeded targets for Resort and Spring 2021 collections

Account reps gained time for curated recommendations and sell-through analysis

Retailers reported 100% adoption and significant time savings

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

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