Quantitative Forecasting Implementation at Sinebrychoff Brewery

Case studies

SCP

Quantitative Forecasting Implementation at Sinebrychoff Brewery

Case study of RELEX Forecaster deployment at Sinebrychoff showing shift to product- and customer-chain-specific demand forecasting with automated campaign handling.

Published

June 4, 2026

Read time

3 min read

Source

RELEX Solutions

Sinebrychoff, Finland's largest brewery and Carlsberg Group member, replaced manual and product-level forecasting with RELEX quantitative models. The system enabled customer-chain-specific forecasts, automated service-product predictions, and real-time campaign impact monitoring while maintaining the same planner workload. Implementation completed in three months and delivered more granular forecasts without added headcount.

Key takeaways

Moved from product-level to product- and customer-chain-specific forecasting

Automated demand forecasting for service products and campaign effects

Tenfold increase in forecast volume with unchanged planner workload

Real-time monitoring replaced periodic review of marketing operations

Three-month implementation with minimal IT project disruption

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

Vendors mentioned in this report

No items found.