
Produce Traceability Initiative Implementation Case Study
Case study of Associated Grocers and C.H. Robinson implementing end-to-end PTI traceability using GTIN, SSCC, and FoodLogiQ software.
Associated Grocers partnered with C.H. Robinson to pilot Produce Traceability Initiative standards across grower, 3PL, and distribution operations. The project integrated GTIN case labels and SSCC pallet labels with FoodLogiQ software and WMS updates to enable field-to-store traceability. Results included FSMA compliance, faster tracebacks, and unexpected accuracy gains in receiving and outbound processes.
GTIN and SSCC labeling enables lot-level traceability from grower to retailer
WMS integration with scanning hardware reduces receiving errors and supports voice picking
Multi-party data sharing via FoodLogiQ creates shared audit trail across independent systems
Pilot achieved 0.1 to 0.3 basis point efficiency gains beyond compliance requirements
Traceability data supports accurate order proof and reduces store-level rework