Premera Blue Cross Innovation Management Case Study

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SCP

Premera Blue Cross Innovation Management Case Study

Case study showing how Premera Blue Cross used Planview Spigit to crowdsource 450 ideas from 73 percent of employees and convert them into customer-facing improvements.

Published

June 4, 2026

Read time

3 min read

Source

Premera Blue Cross, a 3,200-employee health insurer, replaced ineffective suggestion boxes with Planview Spigit to engage on-site and remote staff in continuous innovation. A single campaign question generated 450 ideas and 11,000 votes within six weeks. Executive scoring and dedicated delivery resources moved top ideas into production, yielding tangible offerings such as cancer-patient comfort kits and rural baby boxes while sustaining an enterprise-wide culture of employee-driven improvement.

Key takeaways

73 percent employee participation achieved through targeted internal marketing and an accessible digital platform

Pairwise comparison and executive scoring reduced 450 raw ideas to a prioritized portfolio ready for execution

Remote and multi-campus workforce fully included, eliminating location bias in idea submission

Concrete customer outcomes delivered from employee ideas, including comfort kits and billing-process changes

Ongoing ideation cycles supported by dedicated delivery teams that link front-end innovation to implementation

Market overview

SCR methodology note

Vendor landscape

Leaders

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Important consideration

Original Source

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