Case studies
WMS

PetFlow WMS Implementation: Subscription Fulfillment Case Study

Case study of PetFlow's 6-week SnapFulfil WMS deployment across two distribution centers supporting subscription pet product fulfillment and post-acquisition order routing.

Published
June 4, 2026
Read time
3 min read
Source

PetFlow transitioned from 3PL fulfillment to in-house operations using SnapFulfil cloud WMS after 10% monthly sales growth overwhelmed prior processes. The system integrated with proprietary website software and ERP, replacing manual Google Doc inventory tracking. Post-acquisition by Phillips Pet Food, SnapFulfil enabled separate routing for retail orders, dynamic label changes, and optimized pick paths, putaway logic, and replenishment tasks using RF devices.

Key takeaways

Implemented WMS in 6 weeks with 3-day employee training using intuitive RF interfaces

Replaced manual inventory processes with automated replenishment and putaway logic

Enabled separate order routing and branding for Phillips retail orders after acquisition

Optimized pick paths and batch sizing while managing 30-foot high rack inventory

Supported SKU growth from initial count to 10,000 active items with nationwide shipping

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration