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Omnichannel Allocation Best Practices for Retail Inventory Optimization

Guidance on adjusting store allocation and replenishment strategies to handle rising ship-from-store and BOPIS fulfillment while maintaining accurate inventory positioning.

Published
June 4, 2026
Read time
3 min read
Source

Examines how rising store fulfillment of online orders (projected at 50%) creates allocation complexity. Recommends planning initial allocations on walk-in demand patterns, reducing safety stock through modern order management, and designating select stores as mini-distribution centers. Emphasizes crediting sales to demand origin rather than fulfillment location to prevent inventory distortion.

Key takeaways

Base initial store allocations on consistent walk-in demand patterns rather than omnichannel history

Credit sales to the originating demand location, not the fulfilling store, to avoid inventory misalignment

Reduce safety stock levels by leveraging order management systems that optimize fulfillment across locations

Apply user-defined allocation rules that incorporate minimum presentation levels and location attributes

Designate strategically located stores as mini-distribution centers optimized for ship-from-store and BOPIS

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration