NFL Fantasy Football and HR Transformation Using SAP Cloud

Case studies

WMS

NFL Fantasy Football and HR Transformation Using SAP Cloud

Case study of how the NFL used SAP HANA Cloud, Lumira, and SuccessFactors to power real-time fantasy tools and employee goal tracking.

Published

June 4, 2026

Read time

3 min read

Source

SAP

The NFL implemented SAP cloud platforms to integrate player performance data for fantasy football fans and to deploy SuccessFactors for workforce goal management. The Player Comparison Tool delivers sub-second analytics to users while the HR system achieved 99.5% employee adoption for performance tracking. Results include 45% growth in the fantasy platform and seven times higher content consumption by fantasy users.

Key takeaways

SAP HANA Cloud Platform and Lumira enabled real-time player comparison analytics for fantasy football

SuccessFactors HR tools drove 99.5% employee goal tracking adoption with 100% target

Fantasy football users consume 7x more NFL.com content than non-fantasy fans

Player Comparison Tool handles 720 requests per second with sub-second response

70% of NFL.com traffic now originates from mobile devices

Market overview

SCR methodology note

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