MUDO Retail Data Analytics Transformation with SAP HANA

Case studies

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MUDO Retail Data Analytics Transformation with SAP HANA

Case study of Turkish retailer MUDO's SAP HANA deployment for real-time retail analytics, reporting consolidation, and business performance gains.

Published

June 4, 2026

Read time

3 min read

Source

SAP

MUDO, a Turkish apparel and home goods retailer, replaced siloed legacy data warehousing with SAP HANA to power its MUDO Insight platform. The in-memory database enabled near-real-time reporting on 75 million sales records and 3 billion inventory records. Benefits included 225x faster inventory analysis, 88% database consolidation, 622% five-year ROI, and €1.71 million annual revenue uplift from improved customer targeting and reduced churn.

Key takeaways

SAP HANA reduced report run times from hours to seconds for sales, CRM, and inventory queries

Database footprint shrank from 2 TB to 250 GB through compression, cutting storage costs

Employee productivity rose 25% for sales teams and 10% for store managers via self-service analytics

Unplanned outages fell 94% while new report development time decreased significantly

Targeted campaigns using eight years of transactional data increased revenue by €1.71 million yearly

Market overview

SCR methodology note

Vendor landscape

Leaders

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Important consideration

Original Source

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