MonotaRO: Predictive Analytics for MRO Catalog and Campaign Targeting

Case studies

WMS

MonotaRO: Predictive Analytics for MRO Catalog and Campaign Targeting

Case study showing how MonotaRO used SAP InfiniteInsight to analyze 1.3 million customers and 12 million transactions, achieving up to 200% sales lift on targeted campaigns.

Published

June 4, 2026

Read time

3 min read

Source

SAP

MonotaRO, a leading Japanese MRO distributor, deployed SAP InfiniteInsight to improve targeting accuracy across catalogs, email, and web channels. The solution automated data preparation and model creation from over 2,500 variables, replacing manual processes that previously required weeks per model. Results included a 1,000% productivity gain in predictive modeling and predictive analytics contributing to 5% of annual revenue.

Key takeaways

Automated semantic layer reduced data prep time from weeks to hours

200% sales increase achieved on campaigns using predictive models

Over 500 marketing campaigns optimized annually for acquisition and cross-sell

Models built from 12 million transactions and 1.3 million customer records

Predictive modeling now accounts for 5% of total annual revenue

Market overview

SCR methodology note

Vendor landscape

Leaders

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Important consideration

Original Source

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