Case studies
SCP

Microsoft Supply Chain Planning Optimization with AI Platform

Case study showing how Microsoft Devices used Algo to centralize retailer data and improve demand forecasting across global distribution networks.

Published
June 4, 2026
Read time
3 min read
Source

Microsoft Devices manages a complex global supply chain with hundreds of retail partners across multiple regions. The company faced fragmented retailer data, limited visibility into downstream sales and inventory, and inconsistent forecasting processes. Algo implemented a centralized AI-driven planning platform that aggregates first- and third-party sales data, enables co-managed inventory, and provides a global control tower for sales and supply chain teams.

Key takeaways

Centralized retailer sales and inventory data across 500+ global partners

Implemented AI-driven demand forecasting and supply planning

Achieved 20% shelf availability improvement and 20% weeks of supply reduction

Delivered 4% sales increase and 30% aged inventory reduction

Established global control tower for collaborative planning

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration