Case studies
WMS

MegaFon Retail Transformation with SAP Forecasting and Replenishment

Case study of MegaFon's one-year big-bang rollout of SAP retail applications across 2,000 stores to optimize stock, service levels, and promotions.

Published
June 4, 2026
Read time
3 min read
Source
SAP

MegaFon implemented SAP Customer Activity Repository, Forecasting and Replenishment for Retail, and Promotion Management for Retail on SAP HANA. Supported by an on-site SAP Innovation Control Center, the project delivered simplified retail processes, transparent forecasting, and full KPI visibility while reducing implementation costs and custom code.

Key takeaways

Big-bang deployment completed in one year across 2,000 stores and all products

First regional deployments of CAR, F&R for Retail, and Promotion Management at a telecom retailer

SAP Innovation Control Center provided continuous architectural and functional support

Reduced total cost of ownership through optimized architecture and lower custom code

Achieved complete visibility into retail KPIs, promotions, and point-of-sale data

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration