Meat Distributor Case Study: Mobile OMS for Customized Restaurant Sales

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Meat Distributor Case Study: Mobile OMS for Customized Restaurant Sales

Case study of J. Vrola Meat Company using Handshake Rep mobile OMS to support tailored sales visits, digital catalogs, and data-driven advice for NYC restaurants.

Published

June 4, 2026

Read time

3 min read

Source

J. Vrola Meat Company, a specialty meat distributor serving restaurants in the New York metro area, implemented Handshake Rep to replace paper-based processes with mobile order entry. The solution enabled reps to review order history before visits, present customer-specific pricing, reduce physical samples via a digital catalog, and shift time from order writing to strategic selling. The case study details how automation of routine tasks allowed the company to maintain personalized service while scaling operations.

Key takeaways

Mobile OMS replaced paper processes and enabled real-time access to order history during customer visits.

Digital catalog reduced physical sample costs from $9-10 per cut while improving product visibility.

Customer-specific pricing and volume-based upsell prompts were shown directly in the app during appointments.

Automation of order capture allowed reps to use sales data for menu and purchasing advice to chefs.

Planned expansion to Handshake Direct Mobile for self-service ordering by restaurant customers.

Market overview

SCR methodology note

Vendor landscape

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