Madison Lumber and Hardware Epicor Eagle Gift Card Implementation Case Study

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Madison Lumber and Hardware Epicor Eagle Gift Card Implementation Case Study

Case study showing how Madison Lumber and Hardware tripled gift card revenue after replacing paper certificates with the Epicor Eagle Gift Card module.

Published

June 4, 2026

Read time

3 min read

Source

Madison Lumber and Hardware, a $14 million lumber and building materials retailer in Alaska, replaced manual paper gift certificates with the Epicor Eagle Gift Card solution in 2009. The change enabled instant activation at the point of sale, eliminated spreadsheet-based tracking, and provided full transaction visibility for reconciliation. Results included larger average transaction values and a tripling of total gift card dollars sold.

Key takeaways

Paper gift certificates required manual retrieval and limited sales hours; Epicor Gift Card enabled instant counter activation.

Automated tracking replaced password-protected spreadsheets, improving visibility of balances and usage.

Average transaction size increased, with multiple cards sold above $500 and one exceeding $2,000.

Total gift card revenue tripled after implementation with no increase in transaction count.

Controller reported the module was easy to learn and produced measurable ROI within months.

Market overview

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