Macro- and Micro-Localization for Retail Allocation and Replenishment

Case studies

SCP

Macro- and Micro-Localization for Retail Allocation and Replenishment

Case study showing how LifeWay Christian Stores replaced manual allocation with RELEX-driven macro- and micro-localization to improve store-level inventory and forecasting.

Published

June 4, 2026

Read time

3 min read

Source

RELEX Solutions

LifeWay Christian Stores operated over 170 locations and three million store/SKU combinations using spreadsheet-based allocation and static stock levels. The retailer implemented RELEX to introduce macro-localization for clustered store assortments and micro-localization for store-specific adjustments. The system delivered forward-looking, store-level demand forecasts, automated replenishment, and a mobile interface for store managers to request assortment changes.

Key takeaways

Replaced manual spreadsheets with automated, store-level allocation and replenishment

Macro-localization clusters stores for centralized assortment planning

Micro-localization adds store-specific intelligence for events and local demand

Single system provides unified view across stores and eCommerce

Results include higher inventory turnover and reduced clearance inventory

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

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