Macro- and Micro-Localization for Retail Allocation and Replenishment
Case study showing how LifeWay Christian Stores replaced manual allocation with RELEX-driven macro- and micro-localization to improve store-level inventory and forecasting.
LifeWay Christian Stores operated over 170 locations and three million store/SKU combinations using spreadsheet-based allocation and static stock levels. The retailer implemented RELEX to introduce macro-localization for clustered store assortments and micro-localization for store-specific adjustments. The system delivered forward-looking, store-level demand forecasts, automated replenishment, and a mobile interface for store managers to request assortment changes.
Replaced manual spreadsheets with automated, store-level allocation and replenishment
Macro-localization clusters stores for centralized assortment planning
Micro-localization adds store-specific intelligence for events and local demand
Single system provides unified view across stores and eCommerce
Results include higher inventory turnover and reduced clearance inventory
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