Linda Farrow: Building an Omni-Channel Sales Strategy with Handshake

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OMS

Linda Farrow: Building an Omni-Channel Sales Strategy with Handshake

Case study of luxury eyewear brand Linda Farrow replacing paper-based order processes with Handshake mobile OMS and B2B eCommerce to enable faster, error-free multi-channel sales.

Published

June 4, 2026

Read time

3 min read

Source

Linda Farrow eliminated manual data entry and three-week order delays by deploying Handshake mobile for field and trade show reps plus Handshake Direct for 24/7 retailer ordering. The brand reduced order processing staff from ten to near zero, achieved four-times faster order capture, and maintained in-person relationship selling while adding self-service B2B commerce. Real-time inventory visibility and digital catalogs replaced scanned paper forms and line sheets across global wholesale accounts.

Key takeaways

Replaced paper order forms and manual data entry with mobile OMS and B2B portal, cutting order finalization from three weeks to near real time.

Sales reps write orders four times faster, enabling two to three additional customer appointments per day.

24/7 B2B eCommerce allows retailers to place orders and check stock independently, reducing inbound calls and time-zone delays.

Digital catalog with live inventory improved professionalism and buyer perception versus competitors still using paper.

Hybrid model preserves relationship selling at trade shows and road visits while adding self-service convenience for buyers.

Market overview

SCR methodology note

Vendor landscape

Leaders

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Important consideration

Original Source

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