Krinos Foods: Scaling to Large Retailers with B2B Ecommerce and Mobile Ordering

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Krinos Foods: Scaling to Large Retailers with B2B Ecommerce and Mobile Ordering

Case study showing how Krinos Foods used Handshake Rep and Direct Online to automate ordering, reduce errors, and win larger retail accounts.

Published

June 4, 2026

Read time

3 min read

Source

Krinos Foods, a major North American importer and distributor of Greek specialty foods, shifted from phone and fax ordering to Handshake's mobile order writing app and B2B ecommerce portal. The change eliminated manual data entry, improved inventory accuracy, and enabled omnichannel ordering for big-box customers. Results included 80 percent online order adoption, doubled average order values, and more strategic in-person selling.

Key takeaways

Replaced phone and fax orders with mobile app and self-service B2B portal to cut errors and manual entry

Achieved 80 percent buyer adoption of online ordering, well above the 44 percent industry average

Doubled average order size through improved product visibility and easier reordering

Used daily inventory sync and out-of-stock hiding to reduce backorders and increase order accuracy

Shifted rep time from order taking to consultative selling with larger retail accounts

Market overview

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