KBC Bank Case Study: Scaling Innovation with Crowdsourcing Platform
How KBC Bank grew its employee innovation program from 300 to 12,000 participants across six countries using Spigit for idea crowdsourcing and cultural change.
KBC Bank deployed Spigit to run The Pitch, a global innovation program that crowdsources ideas from frontline employees to senior leaders. The platform supports seven languages, applies algorithms to reduce hierarchy bias, and provides an implementation guarantee for winning ideas. Results from the 2014 CEO challenge included 6,227 participants, 682 viable ideas, and the launch of KBC Universe, a gamified customer education app.
Employee participation scaled from 300 to 12,000 across six countries and seven languages
Patented algorithms reduce hierarchy bias and prevent popularity contests in idea selection
Implementation guarantee for winning ideas increased engagement and trust in the process
One winning idea from a business architect resulted in the launch of KBC Universe app
92 percent of participants agreed the program held strategic importance for the bank
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