
Industrial Distributor Increases Margin with Prophet 21 Strategic Pricing
Case study showing how Dillon Supply used Epicor Prophet 21 Strategic Pricing to raise margins over 200 basis points and cut price overrides by 60%.
Dillon Supply, a North Carolina industrial distributor, implemented Epicor Prophet 21 with Strategic Pricing to replace 200 pricing matrices with one market-driven structure. The company segmented customers by size and type, loaded analytics from sales history, and tightened override controls. Results included margin gains exceeding 200 basis points on affected revenue and simplified training for new sales staff.
Strategic Pricing replaced 200 matrices with one standardized pricing structure across 50,000 SKUs
Margin percentage rose more than 200 basis points; affected revenue margins grew over 300 basis points
Price overrides dropped 60 percent after gradual tightening and manager-only edit rights
Customer segmentation by size and type enabled targeted pricing without widespread pushback
Sales history export and reload process allowed rapid deployment inside existing Prophet 21 ERP