Henkel Adhesive Technologies SAP Hybris WMS Case Study

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Henkel Adhesive Technologies SAP Hybris WMS Case Study

Case study of Henkel Adhesive Technologies implementing SAP Hybris Commerce, Sales Cloud, and Retail Execution to improve B2B sales and customer data visibility.

Published

June 4, 2026

Read time

3 min read

Source

SAP

Henkel's Adhesive Technologies unit deployed SAP Hybris Commerce for an online shop, SAP Hybris Sales Cloud for customer insights, and SAP Retail Execution for field sales execution. The project, delivered with partner maihiro, consolidated customer data into a single system and enabled demand-based cross- and upselling. Results include faster adaptation to market needs and mobile access for sales teams.

Key takeaways

SAP Hybris Commerce supports a customer-centric online shop for adhesives and sealants

SAP Hybris Sales Cloud provides 360-degree customer data for sales planning

SAP Retail Execution enables promotion conversion tracking during store visits

Integration with maiTour optimizes sales visit planning and route efficiency

End-to-end data analysis drives cross-selling and revenue growth

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

Vendors mentioned in this report

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