Handtmann Group SAP Hybris Cloud for Sales CRM Implementation

Case studies

WMS

Handtmann Group SAP Hybris Cloud for Sales CRM Implementation

Case study showing how Handtmann Group deployed SAP Hybris Cloud for Sales to replace paper workflows and give sales teams instant access to customer, order, and opportunity data.

Published

June 4, 2026

Read time

3 min read

Source

SAP

The Handtmann Group, a German automotive supplier with 3,000 employees, implemented SAP Hybris Cloud for Sales to create a single view of 3,250 customers and 175 active opportunities. The cloud CRM replaced fragmented paper processes, enabled mobile access on tablets and smartphones, and synchronized emails, tasks, and contacts with SAP ERP. The project delivered faster information retrieval, improved service quality, and laid the foundation for future integration with SAP Hybris Cloud for Service.

Key takeaways

Eliminated paper-based workflows with mobile-enabled CRM

Provided instant access to customer history and opportunity data across devices

Automated synchronization of emails, appointments, tasks, and contacts

Streamlined integration with existing SAP ERP environment

Established foundation for end-to-end CRM including after-sales service

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

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