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Hallmark Cards PMO Digitizes Project Execution with Projectplace

Case study shows how Hallmark's 12-person PMO replaced sticky notes and spreadsheets with Projectplace, cutting meeting time in half and saving 1,000 hours annually.

Published
June 4, 2026
Read time
3 min read
Source

Hallmark Cards' PMO manages resource planning, investment governance, and vendor oversight for a 28,000-employee global organization. The team replaced physical boards, rogue tools, and email-heavy workflows with Projectplace Kanban boards and story maps. Real-time digital cards improved visibility for remote and onsite staff, standardized work, and eliminated manual resource requests. The PMO reduced stand-up meetings from 60 to 30 minutes and expanded the platform to six additional teams.

Key takeaways

Replaced physical sticky-note boards and spreadsheets with digital Kanban and story maps

Cut PMO stand-up meetings from 60 to 30 minutes, saving 1,000 hours per year

Provided 24/7 real-time task visibility for onsite and remote team members

Eliminated most project-related email and manual resource request processes

Expanded from two initial workspaces to eight total teams across the organization

Market overview