Gorilla Glue Case Study: Unifying Independent Reps on One OMS

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Gorilla Glue Case Study: Unifying Independent Reps on One OMS

How Gorilla Glue consolidated fragmented order processes from independent reps into a single mobile OMS, replacing paper, fax, and disconnected eCommerce inputs.

Published

June 4, 2026

Read time

3 min read

Source

Gorilla Glue moved 70% of reps off pen-and-paper fax orders, 20% off a clunky ERP-connected eCommerce portal, and 10% off separate Handshake accounts onto one centralized order management platform. The project delivered offline mobile order capture, ERP-synced complex pricing, centralized product catalog control, and consolidated sales reporting. The case study details the operational impact on order accuracy, submission speed, and customer service workload.

Key takeaways

70% of reps used paper and fax, causing multi-day submission delays

Centralized OMS eliminated duplicate data entry and order chasing by CS teams

Offline iOS access and ERP pricing sync replaced internet-dependent portal

Single brand-controlled catalog ensured consistent product data across all reps

Consolidated order data enabled sales, product, and rep performance reporting

Market overview

SCR methodology note

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Important consideration

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