General Mills France: 3DEXPERIENCE Perfect Shelf Merchandising

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General Mills France: 3DEXPERIENCE Perfect Shelf Merchandising

Case study showing how General Mills France used Dassault Systèmes Perfect Shelf to design and validate new Häagen-Dazs ice cream merchandising with retailers.

Published

June 4, 2026

Read time

3 min read

Source

General Mills France deployed the cloud-based 3DEXPERIENCE Perfect Shelf solution to create immersive 3D virtual store environments for its new Häagen-Dazs stick bar line. The platform enabled rapid collaboration with retailers on shelf positioning, lighting, and signage without physical test stores. Results included second-place ranking in Nielsen's Top Innovations 2015 and over €13 million in first-six-month sales.

Key takeaways

Cloud deployment reduced TCO by eliminating on-premise hardware and IT staffing needs

Immersive 3D store models replaced 2D planograms and physical mock-ups for faster iteration

Retailers provided direct feedback inside realistic virtual environments, improving plan accuracy

New product launch achieved €13 million revenue and second-highest Nielsen innovation ranking

Solution extended beyond merchandising to packaging visualization and future category expansion

Market overview

SCR methodology note

Vendor landscape

Leaders

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Important consideration

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