Frucor Suntory Digital Transformation with SAP Hybris Commerce and CRM

Case studies

WMS

Frucor Suntory Digital Transformation with SAP Hybris Commerce and CRM

Case study of Frucor Suntory implementing SAP Hybris Commerce, Marketing Cloud, and Cloud for Customer to expand B2B online sales and customer engagement.

Published

June 4, 2026

Read time

3 min read

Source

SAP

Frucor Suntory, a leading Australasian beverage company, deployed SAP Hybris solutions to build an online B2B commerce presence and improve customer data analysis. Working with Oxygen (DXC Technology), the company completed implementation in 90 days. Results include increased online reach, improved B2B ordering, and real-time customer insights through integrated commerce, marketing, and service platforms.

Key takeaways

SAP Hybris Commerce enabled B2B online ordering and expanded customer reach

90-day implementation completed on time and within budget

SAP Hybris Marketing Cloud delivered real-time customer insights

Cloud for Customer improved sales, service, and engagement across channels

Digital transformation supported growth beyond traditional direct sales model

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

Vendors mentioned in this report

No items found.