Freight Aggregation Program Improves Produce Shipper Capacity and Sales

Case studies

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Freight Aggregation Program Improves Produce Shipper Capacity and Sales

Case study shows how Western Growers and C.H. Robinson aggregate member volumes to secure reliable refrigerated capacity, meet delivered pricing, and support sales growth.

Published

June 4, 2026

Read time

3 min read

Source

Western Growers partnered with C.H. Robinson in 2006 to create a freight aggregation program for its 3,000 produce members. By pooling volumes, the program provides consistent truckload and LTL capacity, cross-border service, surge capacity, and end-to-end visibility. Members gain delivered pricing capability, performance reporting, and outsourcing options that free resources for core growing and packing operations.

Key takeaways

Freight aggregation improves negotiating power for small and mid-size produce shippers

Delivered pricing requirements are met through reliable carrier access and LTL options

Technology provides shipment visibility, EDI reporting, and performance scorecards

Surge capacity and cross-border service support seasonal peaks and import sourcing

Members report new customer acquisition and higher sales due to consistent delivery performance

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

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