Forever Direct Centralizes EMEA Distribution with Manhattan WMS

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Forever Direct Centralizes EMEA Distribution with Manhattan WMS

Case study of Forever Direct consolidating 11 DCs into one 17,000 sq m RDC in the Netherlands using Manhattan WMS and SCI to serve 93 EMEA countries and 500,000 distributors.

Published

June 4, 2026

Read time

3 min read

Source

Manhattan Associates

Forever Direct replaced a fragmented network of 11 local distribution centres with a single regional distribution centre in Oud Gastel, Netherlands. Manhattan Warehouse Management and Supply Chain Intelligence solutions now drive all storage, replenishment, order fulfilment and performance monitoring operations. The project consolidated bulk replenishment to country DCs and direct-to-distributor parcel fulfilment into one scalable platform, increasing monthly order volume from 5,000 to 55,000 while improving accuracy and service levels.

Key takeaways

Consolidated 11 EMEA distribution centres into one 17,000 sq m RDC serving 93 countries

Manhattan WMS and SCI implemented in 10 months to manage storage, replenishment and order fulfilment

Monthly order volume increased from 5,000 to 55,000 with higher pick accuracy and reduced manual processes

WMS supports bulk replenishment to country DCs plus direct parcel fulfilment for 500,000 distributors

SCI provides ongoing performance monitoring and continuous supply chain optimisation

Market overview

SCR methodology note

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