Fitsok Achieves 54% Retailer Adoption of B2B eCommerce in Three Months
Case study showing how Fitsok used Handshake Direct to replace fragmented order channels with a single B2B portal, reaching 54% online ordering adoption in three months.
Fitsok, a Minnesota-based manufacturer of technical running socks, faced geographic coverage gaps with independent reps and disorganized back-office order intake via fax, phone, and spreadsheets. After implementing Handshake Direct, the company applied three targeted adoption tactics: automated customer invitations, email marketing, and physical mailers in shipments. Within three months, 54% of retailers placed orders through the portal, enabling 24-hour order processing and higher reorder frequency while freeing customer service for proactive outreach.
54% of retailers adopted the B2B portal within three months versus the 22% industry benchmark for 40%+ adoption.
Three low-cost tactics drove adoption: automated email invites, targeted email campaigns, and printed mailers in shipments.
Replacing fax, phone, and spreadsheet orders with a single digital channel reduced processing time and errors.
24/7 ordering capability expanded reach beyond field sales territories and increased reorder frequency.
Simplified user experience minimized training needs and allowed customer service to shift from reactive to proactive support.
Market overview
Vendor landscape
Leaders
Implementation considerations
Want deeper analysis on vendors?
Related research
Research
Vendors
Company